SIMEI@DRINKTECH Edition 2017

This year is going to be SIMEI@drinktec: SIMEI 2017 edition lands in Munich, Germany, and between September 11^th and 15^th, it will form part of  drinktec, the World’s Leading Trade Fair for the Beverage and liquid-food-industry.

For this edition about 20.000 m2, three pavilions (C1, C2, C3), have already been arranged. The decision of bringing the two exhibitions together has been motivated as a guaranteed advantage for the visitors of SIMEI and drinktec, in order to build a synergy among wine, beverages and liquid food.

We, in Permeare, have been quite uncertain about attending the fair. From an oenological point of view, September is a crucial month: the industry players, and particularly Italian wine companies, will be busy harvesting.

IOur priority are our customers and aiming at the excellent performance of our systems, which will be used right during harvest.

Another consideration: it would be hard for our customers to reach Munich, being harvest a decisive moment for wine business. And this year, once again, it will be an absolute “surprise”, influenced as it was by April frost and by this torrid and drought-stricken season.

That’s why we have chosen not to take part to the first edition of SIMEI @drinktec.

A good decision or a bad one?

And will you, readers, be visiting Munich for this new German edition of SIMEI?