This year is going to be SIMEI@drinktec: SIMEI 2017 edition lands in Munich, Germany, and between September 11th and 15th, it will form part of drinktec, the World’s Leading Trade Fair for the Beverage and liquid-food-industry.
For this edition about 20.000 m2, three pavilions (C1, C2, C3), have already been arranged. The decision of bringing the two exhibitions together has been motivated as a guaranteed advantage for the visitors of SIMEI and drinktec, in order to build a synergy among wine, beverages and liquid food.
We, in Permeare, have been quite uncertain about attending the fair. From an oenological point of view, September is a crucial month: the industry players, and particularly Italian wine companies, will be busy harvesting.