According to some important marketing surveys, among which Nomisma Wine Monitor Survey, millennials choose wine over beer, and their favorite wine is the one inspired to wine culture, sustainability and organic production. On 13 million people under 35, 26% prefer sustainable, environmentally-friendly wines, while 18% like organic wines better.
Young people drink more consciously and pay more attention to national products; they don’t seek advice in guides but turn to farmers, winegrowers, sommeliers and wine bars instead. In other words, when choosing a wine, what they care about most is quality and territorial identity.
PERMAWINE embraces the commitment to protect the environment: PERMEARE tangential filters allow winemakers to eliminate filtration coadjuvants, which are bad for the health of the operators and the environment. Moreover, thanks to low-power pumps, the power consumption is unbeatable by our competitor’s tangential filters (in nominal conditions, consumption is about 0.1 kW/h per hl of filtered product)
That’s why we can proudly affirm that Permeare technology can help make a wine sustainable.